Iruz Sales OS AI-powered sales operating system

Context to decide. AI to execute.

A CRM records what happened. Iruz unifies every conversation, profiles the opportunity and coordinates the next step between AI agents and advisors.

AI agents and advisors work across the same operation to prioritize better, execute more and keep pipeline moving.

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✓

Meta Business PartnerOfficial WhatsApp Business integration

01 · Context

One opportunity. The full story.

WhatsApp, campaigns, calls and inventory arrive in one place. Iruz understands who the person is and what they need.

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02Example flow

From new lead to confirmed viewing.
Without losing context.

A CRM preserves the journey. Iruz connects every signal, executes the next step and prepares the rep with the context they need to move forward.

Opportunity / 1842Illustrative flow
Signal→Next step
  1. ↳
    Signal detectedLead captured with campaign and property
    Capture
  2. IA
    Intent understoodPurchase · Polanco · 60 days
    Analyze
  3. ✓
    Action executedViewing booked · Saturday 11:00
    Execute
  4. MR
    Team activatedMariana receives summary and next action
    Handoff
1 flowFrom signal to next step
ContextPrepared for the rep
HumanSteps in where it adds value
03Shared context

Start anywhere.
Iruz knows what comes next.

A CRM stores conversations by channel. Iruz preserves an opportunity’s identity, history and next action even when the conversation moves elsewhere.

Iruz Memory

One person. One memory. One operation.

It does not matter if Ana came from an ad, wrote on WhatsApp and then called. To Iruz, it is still the same opportunity.

  • 01
    Unified identityNo duplicates or isolated conversations
  • 02
    Sales memoryEvery signal improves the next decision
  • 03
    Automatic continuityThe next channel picks up where it left off
04Pricing

Quote your implementation
right now.

Every operation is different: channels, team and AI agents are sized to your real volume. Book a call and leave with a clear price.

No generic plans.

We put together a proposal sized to your channels, your team and the volume you actually run.

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04Questions

What everyone asks
before starting.

If your question isn't here, message us on WhatsApp: you'll be answered by the same agent you'd run in your own operation.

How long does implementation take?

It depends on your channels, integrations and operating rules. We first map the process, then provide a defined implementation scope and timeline before work begins.

Can I keep my current WhatsApp number?

Yes. We're a Meta Business Partner working on the official WhatsApp Business API, so your number migrates legitimately. No WhatsApp Web workarounds or cloned numbers that Meta can ban.

Will my clients notice they're talking to an AI?

The agent answers with your tone, your information and your prices, not canned replies. And any rep can take over the conversation from the same chat at any moment, seamlessly.

What happens when the AI doesn't know something?

It escalates to a rep with the full conversation context instead of making things up. You decide which topics always go to a human: price negotiation, legal matters or any sensitive case.

Does it integrate with my calendar and current stack?

Yes. The agent reads and writes each rep's calendar so it never books over a busy slot, and the system connects to your current tools through APIs and webhooks.

How do AI credits work?

Credits track actual AI usage rather than an arbitrary number: a minute of an AI call uses 13 credits, and an AI message uses roughly 0.2 credits depending on its length. The pricing planner adds both forms of usage together with your team and branches to show the first plan that truly covers your operation. WhatsApp messaging fees are separate and covered in the next question.

What does WhatsApp messaging cost?

Meta charges per message and we pass it through at cost plus a flat $0.005 USD fee — the same model Twilio uses. There are two prices: templates (campaigns and notifications that start a conversation) and messages inside an open conversation, which are much cheaper. The rate depends on your number's country: in Mexico a template is $0.0355 USD and a conversation message $0.0135; in Colombia they are $0.0175 and $0.0058. You are charged per message sent, with no minimums or bundles, and you see the breakdown in your dashboard.

→Next step

Let's design your sales operating system.

In 30 minutes we map your process, identify where AI can execute and show you an operation designed for your team.

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  • 01 We map your current operation
  • 02 We test with your own leads
  • 03 You leave with an execution plan